Filladerm is an eCommerce brand specializing in Dermal Fillers and Mesotherapy products. The global dermal fillers industry was worth around USD 6 billion in 2022, making it a highly competitive market—especially across targeted regions in the Middle East and Asia.
In just 3 months, our SEO strategy boosted their organic clicks by 96%, which directly contributed to improved visibility and increased business performance.
Key takeaways from our SEO process for Filladerm
These were the core focus areas that drove 96% more organic clicks in 3 months:
- Redesigned the website for a better user experience
- Conducted intent-based keyword research and optimization
- Created and published B2B-focused content
- Built strong internal linking across all relevant pages
- Identified and fixed technical/structural errors through audits
- Optimized page speed and visual content performance
1. Complete UI/UX redesign
User experience is a central factor for rankings and conversions. Since Google rewards sites that deliver better user satisfaction, we started with a full UX evaluation.
After auditing Filladerm’s website, we identified several improvement areas. Working closely with our development team, we redesigned the interface based on:
- market research
- competitor analysis
- target audience behavior
This redesign improved navigation, trust, and engagement metrics.
2. Keyword research & intent-focused optimization
We analyzed buyer intent and selected high-value B2B keywords. Each target page was optimized based on mapped keyword intent, ensuring relevance for decision-making customers.
3. Content strategy for B2B growth
Since Filladerm primarily sells to B2B buyers, we developed and published new landing page content aligned with B2B search intent.
This included educational and commercial content to support conversions and awareness.
4. Internal linking for stronger relevance
Internal linking strengthened topical authority and simplified navigation. We added contextual links across relevant pages to support both ranking signals and user journeys, enabling visitors to easily navigate the site.
5. Ongoing technical site fixes
Technical SEO was monitored and resolved routinely.
We identified and resolved issues through scheduled audits, handling:
- site structure fixes
- on-page technical errors
- server-side issues
This proactive maintenance kept performance stable as the site expanded.
6. Visual content compression & speed improvements
Page loading speed influences user retention and ranking.
We reduced the size of visual files and implemented performance optimizations to improve load time and overall site responsiveness.
Conclusion
The Filladerm results demonstrate how a structured SEO roadmap can generate measurable growth—even in highly competitive markets.
This 96% increase in organic clicks over 3 months proves that organic growth opportunities exist in every niche; they simply need the right technical, content, and UX approach.
