Acts Asset is a leading real estate company in Bangladesh, celebrated for its innovative projects and customer-focused approach.
Despite its strong reputation, Acts Asset faced challenges in maximizing its digital presence, particularly in engaging potential clients through social media channels.
Challenges
Acts Asset’s main challenge was a weak digital presence on Facebook. The existing page did not reflect the brand’s value effectively and struggled to engage the target audience.
Additionally, their content lacked the creativity and strategy required to stand out in the highly competitive real estate market.
Our Approach
To overcome these challenges, our team at Bizcope implemented a comprehensive and multi-pronged strategy focused on increasing engagement and building meaningful connections with the audience.
We followed a structured approach that included the following key stages:
1. Facebook Page Audit
We started with a complete audit of Acts Asset’s Facebook page, identifying areas of improvement such as inconsistent branding, low-quality content, and underused features.
Our team revamped the page by optimizing the profile and cover images, ensuring brand consistency, and organizing the page layout according to a clear brand guideline.
2. Competitor Analysis
We analyzed top competitors to understand their content and advertising strategies.
This helped us identify industry trends, audience preferences, and gaps in Acts Asset’s current approach, allowing us to create a differentiated strategy.
3. Content Strategy and Calendar
Based on insights from research and competitor analysis, we developed a value-driven content strategy tailored to Acts Asset’s audience.
A detailed content calendar was created to maintain consistency in posting and ensure timely execution of campaigns.
4. Campaign Planning and Media Buying
We designed a comprehensive campaign plan to maximize content reach and impact. This included setting clear goals, defining target audiences, and selecting the most effective ad formats for the campaigns.
5. Performance Analysis and Optimization
Campaign performance was closely monitored by analyzing metrics such as engagement rates, click-through rates, and conversions.
By comparing these metrics with past results, we refined our strategies to focus on tactics that delivered the best outcomes for Acts Asset.
Results
The execution of this strategy led to remarkable improvements in Acts Asset’s digital presence:
- The revamped Facebook page attracted more followers and higher engagement.
- The new content strategy resonated strongly with the audience, resulting in 573% more content interactions within just 2 months.
- Targeted ad campaigns reached potential customers effectively, generating increased inquiries and conversions.
Conclusion
Through a research-driven, structured approach, we significantly enhanced Acts Asset’s online visibility and engagement, positioning the brand more competitively in the real estate market.
This case study demonstrates how a well-rounded digital strategy—from platform audits to targeted campaigns—can deliver measurable business growth.
If you want similar results for your business, contact us today to schedule a meeting with our experts!
