MedEasy is a leading healthcare e-commerce platform delivering medicines and medical support to millions of people across the country.
In just 80 days, we helped MedEasy achieve an extraordinary 1200% increase in organic traffic. This case study details the strategic interventions that made this rapid growth possible.
Challenges Faced by MedEasy
When MedEasy partnered with us, their website faced multiple issues that hindered online performance:
- Numerous technical issues are affecting overall site functionality
- Improper rendering of multiple web pages
- Critical Core Web Vitals problems, especially with site speed
- Missing metadata on many product pages
- A complex purchasing process impacting user experience
Strategic Steps Implemented
To overcome these challenges, we implemented a series of targeted strategies:
1. Collaboration with the Tech Team
We worked closely with MedEasy’s technical team to identify and resolve site-wide technical issues. This collaboration ensured the platform’s stability and provided a strong foundation for SEO enhancements.
2. Fixing Rendering Issues
Incorrect page rendering was negatively affecting both user experience and search engine indexing. We identified the root causes and ensured all pages displayed correctly across devices and browsers.
3. Addressing Core Web Vitals and Site Speed
Slow loading times were hurting SEO performance. We performed a detailed assessment and implemented key improvements:
- Optimized images and media files
- Minified CSS, JavaScript, and HTML
- Leveraged browser caching
4. Optimizing Metadata on Product Pages
Many product pages lacked essential metadata. We systematically updated keywords, titles, and descriptions, improving both CTR and search engine rankings.
Results Achieved
- Organic Traffic Growth: Achieved a staggering 1200% increase in organic traffic in just 80 days
- Improved User Experience: Faster site speed and a simplified purchasing process led to higher user engagement
- Higher Conversion Rates: Optimized product pages and checkout flow contributed to significant conversion improvements
- Enhanced SEO Performance: Fixing technical issues and updating metadata boosted rankings across multiple keywords
Conclusion
MedEasy’s success demonstrates the power of a holistic SEO and digital marketing approach. By combining technical fixes, metadata optimization, and user experience improvements, we were able to deliver rapid and sustainable growth.
For businesses struggling with digital growth, our team of 50+ experts is ready to help you achieve similar results. Contact us today to explore your growth opportunities.
