The Bangladesh Knitwear Manufacturers & Exporters Association (BKMEA) has been actively collaborating with the Skills for Employment Investment Program (SEIP) since 2015.
This initiative, driven by the Ministry of Finance of Bangladesh and supported by the Asian Development Bank (ADB), is designed to develop a skilled workforce, enhancing the country’s productivity and global competitiveness.
BKMEA has successfully executed three phases (Tranche 1 to 3) of the SEIP project, with the final phase concluding in December 2024.
Project Challenge
BKMEA faced a major challenge: onboarding a large number of trainees within a short timeframe.
This challenge became even more critical during the rollout of Tranche 3, where tight deadlines and high trainee volumes demanded a carefully planned outreach and engagement strategy.
SEO Agency Services Approach
At SEOagencyservices, our digital marketing team tackled the challenge with a comprehensive digital strategy focused on:
Targeted Campaigns: We designed and executed data-driven campaigns across social media, targeting regions with the highest potential trainees.
Content Creation & Optimization: Engaging content and visually appealing creatives highlighted the benefits of the training programs, driving attention and interaction.
Efficient Trainee Onboarding: Leveraging digital registration tools and rapid-response systems, we handled a high volume of inquiries and sign-ups seamlessly.
Partnership with SEIP: Close collaboration with SEIP ensured our campaigns aligned with government objectives and deadlines without compromising onboarding quality.
Results
4000+ Targeted Leads in 30 Days: Strategic paid campaigns generated a substantial number of leads, surpassing expectations within just one month.
Massive Trainee Sign-Ups: The campaigns enabled BKMEA to not only meet but exceed their trainee enrollment targets.
Increased Engagement: Well-targeted campaigns and compelling content drove a significant boost in social media engagement across Bangladesh.
Streamlined Processes: Digital tools ensured smooth onboarding, even under tight timeline pressures.
Client Feedback
“Thanks a lot to you and the Bizcope team for your incredible support. You really helped us achieve our target. Finally, we enrolled 21 new batches (630 trainees) through Facebook, SMS, email, and direct call campaigns. I also thank all BKMEA staff for their cooperation in reaching this milestone. Again, thank you to Bizcope for the support, and we hope to continue working together for future courses. Wish you the best.”
Receiving this appreciation from BKMEA reinforced our gratitude for their trust and collaboration. We look forward to continuing this partnership in upcoming projects.
Conclusion
The collaboration between BKMEA and SEOagencyservices demonstrates that the right digital strategy can overcome even large-scale challenges, like rapid trainee onboarding.
Our efforts not only helped BKMEA achieve their targets but also supported the success of the SEIP program, contributing to workforce development across Bangladesh.
